Goal
Create a fully functional B2C printing service platform that offers convenient order processing and customization services for end consumers and B2B clients, aiming to enhance business efficiency and expand market reach.
#Target online shoppers #Fast and convenient service
#Ability to create personalized features #Provides a series of options
Challenge
To meet varying customer needs, the marketing and web teams collaborated on the website’s initial positioning, including membership tiers, points system, ordering, payment behaviors, and print product reviews. The project’s challenge was to design the front-end and back-end service integration from scratch.
Step 1: Understanding Our Audience
Creating Persona
By comprehensively understanding who our customers are, what they need, and how they behave, we can create content that resonates deeply with them, ultimately driving engagement and sales.
We interviewed five users from three groups to understand their printing behaviors, challenges and expectations. This helped identify key pain points and features improve the shopping experience.
• Main goals and motivations for using a printing online platform
• Challenge faced without shopping online / Challenge faced while shopping online
• Reason for using e-commerce platform
• Desired features in a printing online platform
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